Unit 2 - 2.2 Layout Principles

 When designing an effective layout for any page, there are a few things to keep in mind. Closeness, alignment, repetition, and contrast are the four essential design principles.

Proximity: The arrangement of a plan in such a way as to create more white space is known as proximity. The close proximity of the layout's pieces indicates that they are related, resulting in a sense of cohesiveness. Here's an example of how proximity might manifest itself

Alignment: impacts the efficacy of your layout design and helps to focus the viewer's attention to the part of your design that you want to emphasize.

Repetition: Some of your composition's elements are repeated, providing consistency. For example, a color, as well as a design element or format, could be repeated. Anything that can be used to keep the viewer's eye moving around the layout should be included.

Contrast: the most efficient strategies for enhancing your composition's visual attractiveness If there are any elements that don't match or aren't the same, they should be fully separated (make them opposites). Colors that are warm and cool, for example, or typefaces that are small and huge.